EMPOWERMENT – 2016 Creative Theme


In the past decade we have seen our lives transform in remarkable ways thanks to technology and the ingenuity of the American entrepreneur. It’s now easier than ever to buy literally anything you can imagine with the snap of a finger.  We have it so good, our computers are telling us what we need to buy faster than our own … Read More


New Year, New You, New Us

I love this time of the year. The holidays are coming to an end, winter is setting in, and a new beginning is coming. New Year’s is a time where we like to sit back and reflect on the past 12 months on what we have learned from our mistakes, how we took advantage of our opportunities, and how our … Read More


We will be open Christmas Eve from 9:30am until 2:00pm, closed Christmas day, and back open Saturday with normal hours of 9:30am until 4:30pm. This time of the year it’s important to be grateful for what we have, our friends, and family.  George Bailey taught us a lot.  He taught us that often times fate and uncontrollable situations can dictate … Read More


DEFEAT RESTLESS FOOT SYNDROME by Anthony chips Chiappetta, Certified Pedorthist A topic that we confront on a daily basis is the concept of comfort.  Over the last few years most of the new customers of Chiappetta Shoes decide to come in looking for help with a foot problem, most often plantar fasciitis.  In dealing with offering a solution to these … Read More

Santa Claus is Coming to Town!!! With Free Shoes and Gifts!!!

We are a week away from Christmas day and it is crunch time for many of us. It is easy to forget exactly why this time of the year is special when you are frantically searching for that last present or trying to find that odd spice your cousin Vinny needs for his Christmas sauce. Make sure to remember that … Read More


On this weekend of door buster deals, stampedes over toys and TVs, and shop-in-your-sweatpants Monday lies a little gem called Small Business Saturday.  First observed in 2010, American Express has promoted this day as a national shopping holiday for all of your local retail partners.  Spending $100 at a local independent business equals $68 in local economic activity where spending … Read More


Chiappetta Shoes would like to introduce you to Frederick Marion Chiappetta: fifth generation Chiappetta, the third Frederick Chiappetta, and the first child for Anthony and Emiko Chiappetta.  We are more than ecstatic to announce he is a happy and healthy baby born seven pounds two ounces, twenty inches tall, and ten days early.  As a first time father, I had … Read More


Chiappetta Shoes Blog - Clarity

It was June 2008; I was fresh out of college with a thousand ideas ready to roll for Chiappetta Shoes. The marketing and business programs from UW Milwaukee were great, where we had many professors that were ex businessmen themselves; not ready to retire and looking to impart their knowledge of the game on young individuals. The first month I … Read More